Their demographic information is valuable, but beyond that, you need to ask yourself what drives them when researching, planning and booking. What motivates them to travel?
By Katarina Puckett January 30, 0 Now that customers can make their own travel arrangements online, travel agencies will need to adjust their marketing strategies if they want to succeed. To do this, travel agencies will need to apply a variety of effective online and offline marketing strategies.
Good luck and good marketing! In order to get the widespread usage that builds brand awareness, make sure your app provides real value to travelers by building in certain essential functionalities: An easy, fast booking portal for your tours, travel packages, and excursions Valuable exclusive discounts, available only through your travel app A shortcut to customer service — Give customers a direct line to your services so you can resolve any difficulties that arise during their travels missed flights, extra hotel reservations Local Information and guides to nearby attractions, etc.
Become the travel agency of choice for this niche market by arranging a series of excursion packages to destinations that matter to these travelers. Leverage Social Media to Build Your Brand The visual nature of social media presents the perfect opportunity to market your travel agency.
Social media marketing for travel agencies benefits you in several ways: Write Articles for Local Magazines and Papers Local papers and magazines are often looking for interesting articles to publish. Approach these outlets about writing a multi-part series about affordable travel opportunities; the free exposure will benefit you in several ways: Create a Sports Travel Group Partner with the staff of your local sports superstore to create an adventure travel group.
It can focus on a single sport, such as rock climbing, skiing, surfing, etc.
In addition to your group meetings, give talks at the sports store, local libraries, coffee houses, etc. For more marketing ideas for your travel agency business, as well as expert help in implementing them, you can always turn to Travel Tech Strategies.
Our dedicated team can help you implement a comprehensive marketing campaign for your travel agency that combines responsive web design, social media marketing strategies, big data travel analyzingand more.Powering global travel.
Powering global travel for 40 years, GTA supports the biggest and best in the fully independent travel industry. Trusted to deliver because of its wealth of experience, privileged relationships and on the ground expertise, our technology solutions easily connect travel suppliers and sellers worldwide.
Does your travel agency cater to families, young enthusiastic travelers, or do you identify as a women exclusive travel club?
The VWP permits citizens of 38 countries to travel to the United States for business or tourism for stays of up to 90 days without a visa. In return, those 38 countries must permit U.S. citizens and nationals to travel to their countries for a similar length of time without a visa for business or tourism purposes. Local Foods, Local Places Community Stories. Learn how some communities have used Local Foods, Local Places workshops to develop their food systems, make healthy food more available, and spur revitalization in downtowns and neighborhoods. Travel Training and Certification. Agencies are designating professional travel managers at the GS level and above to learn about, and implement the policy and practical management of travel spending.
All these details form an integral part of your travel agency’s marketing strategy. Almost a million times each day, CBP officers welcome international travelers into the U.S. In screening both foreign visitors and returning U.S. citizens, CBP uses a variety of techniques to assure that global tourism remains safe and strong.
Contact Travel Tech Strategies today at for more travel agency marketing tips along with expert travel marketing services that will ensure your agency’s success!
Posted in Marketing and tagged big data travel analyzing, Marketing Ideas for your Travel Agency Business, Mobile apps for travel agencies, Social media marketing for.
The marketing strategy will be to develop long-term relationships with customers.
AEU will keep a database from which to obtain important demographic & psychographic information. As the business becomes profitable, plans will be implemented to expand. Local Foods, Local Places Community Stories.
Learn how some communities have used Local Foods, Local Places workshops to develop their food systems, make healthy food more available, and spur revitalization in downtowns and neighborhoods.